Cognitive Partnership: What Retention Teams Become When Agents Take the Operational Load
How groa° uses agents built with Maybe* to take on the nonstop operational load of retention, so humans can focus on strategy, creative, experience design, and setting guardrails.
A Worked Example from Liganova MaSH!: One Brief, Five Spud Touchpoints
Here’s how Spud removes admin at five points - resourcing, file finding, audience validation, brand compliance, and news - so creatives can focus on the work only humans should do.
A Worked Example from groa°: Autonomous VIP Decay Intervention
groa° shows, end to end, how its agents - built with Maybe* - spot early VIP decay signals, intervene in Klaviyo within strict guardrails, and learn from the result to prevent churn.
The Iceberg Principle: Why Spud Looks Simple and Why That's the Whole Point
Spud lives inside Microsoft Teams. One interface, orchestrating powerful capabilities behind the scenes, from compliance and resourcing to file search, news, and synthetic audiences.
Why Agentic Intelligence, Not Workflow Automation: The Architecture Choice Behind groa°
groa° explains why retention can’t be solved with trigger-based workflows, and why it’s building governed, always-on agents on Maybe* that observe, reason, act, and learn continuously.
The Question Most Leaders Don't Ask: Why Liganova MaSH! Started With a Blank Sheet
Liganova MaSH! got AI adoption right by starting with what work to remove, not the tools to buy, then mapping workflows and interviewing 16 team members before choosing a solution.
From Methodology to Operating System: Why groa° Came to Maybe*
groa° partnered with Maybe* to turn Retention-First Growth® from a high-performing methodology into an always-on, multi-agent operating layer to deliver top-decile retention outcomes.
Same Discipline, Two Different Companies: How Maybe* Is Building Agent Infrastructure for a PLC and a Startup at the Same Time
Introducing Scaling Up With Agents: two editions in parallel - groa° and Liganova MaSH! - to show the same governance-first agent discipline works at both startup and PLC scale.
What a bid writer learned about AI that most consultants never will
A bid writer encoded 17yrs of tender expertise into AI Agents for research, documents and drafts. Result: 32–40 hrs saved per proposal and a 77% public-sector bids and grant win rate.
The retention flywheel is real. We helped build one.
At Innocos Paris, Polly explains why AI value isn’t a dashboard, it’s finished work inside a workflow. groa° and Octane AI share how quiz data powers a compounding retention flywheel.
Five years of retention knowledge, Now available to every brand: The groa° story
groa° makes top-tier DTC retention strategy accessible to every brand. Built on Maybe*, it automates Klaviyo/Shopify analysis and tells teams what to do next.
Claude Code Explained. What It Is, Who It's For, And How We Use It At Maybe*.
Claude Code is a terminal-based AI agent that can plan, edit, test, and fix errors, so developers ship faster. This blog covers how it compares to other tools, and how we use it at Maybe*.
OpenClaw is impressive. It's also not built for your business. Here's the difference.
OpenClaw shows what autonomous agents can do - fast and developer-friendly. Businesses need governance, security, and accountable execution inside core tools: that’s Maybe*.
AI Agent: Review Instagram Posts Agent – turn metrics into your next month’s plan
AI Agent Instagram Post Reviewer turns insights into a practical report: what worked, what didn’t, and why. Get a test plan with clear success metrics, no spreadsheets, no guesswork.
Claude Cowork completes tasks on your desktop. Maybe* completes work inside your business. Here's the difference.
Claude Cowork is a personal agent for desktop tasks, files and repeatable knowledge work. Maybe* completes work across teams inside your business tools, like Slack or Teams.
AI Agent: Review Facebook Posts – from raw metrics to a clear next move
AI Agent: Social Image Creator makes image creation simple - giving you clean visuals in the right size, in your style, with the right words, and no surprises - delivered in Slack or Teams.
Perplexity Computer executes tasks for individuals. Maybe* completes work inside your business. Here's what that difference means.
Perplexity Computer helps individuals run complex, cloud-based workflows to produce outputs. Maybe* completes cross-team work inside your existing tools, like Slack or Teams.
AI Agent: News Review Agent - From Breaking News to Decision-Ready Briefs
AI Agent: News Reviewer monitors reputable coverage and social chatter, then separates facts from speculation, turning fast-moving public information into decision-ready briefs.
78% of businesses are using AI.Only 9% have made it work. Here's what changed the conversation.
Most businesses use AI, but few integrate it into day-to-day workflows. This blog breaks down what the 9% do differently to prove ROI and get finished work done.